Google Acquires Popular American Fitness Company Fitbit for $2.1 billion

If you’ve been using fitness app for some time now, you’ve probably heard of Fitbit, or maybe you have used/using it. Fitbit is an American fitness company that specializes in tracking ones fitness using activity trackers, wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics involved in fitness.

Fitbit is popular for its smartwatch and has now been acquired by the tech giant Google. The acquisition of the company was announced on Google’s official on blog. Google reportedly spent $2.1 billion on the fitness company.

It worth mentioning Google makes the Google wear OS that runs on several smartwatches today to compete against the Apple Watch but the search giant itself has not release any made by Google smartwatch.

Google SVP of devices and services Rick Osterloh said that the purchase is “an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market.”

This also tells us the search giant wants to hold a spot in the wearable space.

Fitbit users may now be concerned about how their data is used following Google’s privacy scandals. Fitbit says it’s “health and wellness data will not be used for Google ads,” however, will that be maintained forever?

Well, what do you think of the acquisition of Fitbit? share your thoughts with us in the comment below!