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Google Bought Mastercard Data To Track Your Offline Purchases For Ad-Targeting

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Google Bought Mastercard Data To Track Your Offline Purchases For Ad-Targeting

A recent report revealed the search giant Google has been sued for tracking users location even with location turned off on users devices but it seems the search giant is not getting enough even though it had received a $5.04 billion fine for manipulating search result on it search engine a few months ago.

Now, however, according to the latest report from Bloomberg Google has struck a secret deal estimated to be worth millions of dollars with Mastercard to track offline shopping details of credit card users.

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Bloomberg also said the two company had been negotiating the deal and has finally come to an agreement after four years of negotiation. However, neither Google nor Mastercard has come to make this announcement public.

In the past, Google already tried to make a connection between online ad clicks and sales in physical stores by relying on Google Wallet, beacons, and users location data as reported. Google claimed that it had access to approximately 70% of U.S. credit and debit cards moreover, the two billion Mastercard holders are also in the dark and have no idea that the offline purchases they make in stores are being tracked by Google to check whether their buying habits are influenced by online ads. It is also unclear if Google has deals in place with other credit card issuers outside of MasterCard.

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Sources who are aware of the deal told Bloomberg that Google has developed a tool for advertisers that can tell whether people who clicked on their online ads, purchase the product later at a physical retail store.

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When you click on Google ads while being logged into your Google account, even if your action does not convert to any sale your action is recorded. Later on, if the same user uses his/her Mastercard to buy that item from a retail store, Google sends a report to the advertiser to report the same. We all know many users like to research about an item before deciding whether or not to buy and when the same users finally head into a store to buy that item, Google will be able to link their ad click to the transaction by using MasterCard’s data, connecting the email address that you’ve shared with the store to obtain a digital copy of your receipt, or through third-party payment processors.

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This report helps the advertiser in measuring the effectiveness of its ads and generates a section for “offline revenue” which enlists all the retail sales.

According to Google’s spokeswoman in a statement to Bloomberg; Google does not access to any personal attached to the credit cards and they do not share any of this data with any of their aad partners. “Before we launched this beta product last year, we built a new, double-blind encryption technology that prevents both Google and our partners from viewing our respective users’ personally identifiable information,” she said.

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Meanwhile, users can opt out of online tracking by toggling off the “Web and App Activity” – which remains on by default.

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NPower 2020 Recruitment Guidelines, Everything You Should Know

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N-Power 2020 Registration

Good news to all Nigerians who have been asking when the next NPower 2020 program application will begin. The firm has announced via its social media handle that the next batch of N–Power will be open to accepting 400,000 applicants on the 26th of June which is today.

According to NPower social media handle, “This week, the N-Power portal will re-open for registration. 400,000 beneficiaries will be taken from the application pool.”

N-Power

The application will be done via NPower online portal, as usual, while providing a level playing field for all applicants. The Ministry will review all submissions and publish a list of applicants that have been accepted into the program.

Those who have been accepted for the program in the past are not eligible to participate, however, those who submitted application and got rejected can reapply.

Over 450,000 Nigerians have benefited from the NPower 2020 program thus far – 200,000 from the first Batch (Batch A) which took place in September 2016 and 300,000 from Batch B which in August 2018. Now, 400,000 Nigerian will benefit from the NPower batch C 2020 recruitment.

Read also:  NPower 2020 Recruitment Guidelines, Everything You Should Know

NPower 2020 Categories

NPower 2020 Recruitment

N-Power offers several programme’s, training youths (graduate/non-graduate) that are unemployed on different skills. All the program N-Power offers currently include;

  • N-POWER AGRO
  • N-POWER TAX
  • N-POWER BUILD
  • N-POWER CREATIVE
  • N-POWER HEALTH
  • N-POWER TEACH
  • N-POWER TECH HARDWARE
  • N-POWER TECH SOFTWARE

NPOWER AGRO:

The Federal Government is training qualified young Nigerians as Agriculture extension adviser in order to boost domestic production, archive self-sufficiency and diversify the economy. Qualified applicants will be engaged in a 2-year skill acquisition program while providing science and knowledge to farmers in the country to obtain the best results on farms.

Pre-requisites

  • Currently Unemployed
  • Graduate Degree (Bachelors or Higher National Diploma)
  • Must have completed the mandatory National Youth Service Corps Programme
  • Aged between 18-35

NPOWER HEALTH:

Qualified applicants will be trained to provide the following essential services:

  • Monitor health status to identify and solve community health problems.
  • Diagnose and investigate basic health problems and health hazards in individuals and the community.
  • Inform, educate, and empower people about health issues.
  • Mobilize community partnerships and action to identify and solve health problems.
  • Develop policies and plans that support individual and community health efforts.
  • Educate on laws, regulations and policies that protect health and ensure safety.
  • Link people to needed personal health services.
  • In addition, successful applicants will also benefit from a compulsory employability and entrepreneurship skills development programme.
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Pre-requisites

  • Currently unemployed
  • Must be a graduate (Bachelor’s Degree or Higher National Diploma)
  • Must have completed the mandatory National Youth Service Corps Programme
  • Aged 18-35
  • Selection Preference Disciplines: Bachelor’s degree or Higher National Diploma (HND)

NPOWER TEACH:

The N-Power Teach programme volunteers will be engaged in a 2-year development program to provide basic education support in public schools in the country. They will be deployed to support teachers across Nigeria in teaching, school management and other functions within the schools.

The will help boost the youths knowledge and gained the required skills to further their path as a teacher in the future.

Pre-requisites

  • Unemployed graduates
  • Must be a graduate in any field or profession (Bachelors or Higher National Diploma)
  • Must have completed the mandatory National Youth Service Corps Programme
  • Ages 18-35

NPOWER TAX

The NPower Tax is a new program which the Federal Government seeks to encourage non-compliant and partially compliant taxpayers to come clean and declare and pay their appropriate tax due to the government.

Read also:  NPower 2020 Recruitment Guidelines, Everything You Should Know

The N-Power community tax liaison officers will have the following key responsibilities which will include answering online inquiries, customer management, creating awareness of tax compliance.

Pre-requisites

  1. Get your BVN ready.
  2. Ensure you are not an existing employee in any organization.
  3. Application is online.

The NPower 2020 program is now open for registration. To get started, visit, http://www.npower.gov.ng/. For non-graduates, visit NPower non-graduate program page to learn more.

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Facebook New Survey App Will Pay You $5 When You Complete a Survey

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Facebook New Survey App Will Pay You $5 When You Complete a Survey 1

Facebook has launched a new survey app called “Facebook Viewpoints” that pays you to participate in surveys. The app rewards users for helping the company change the face of technology by participating in surveys, tasks, and research.

To participate in the viewpoints survey and earn money at the same time, users will be required to create a Facebook Viewpoint account and earn points which will later be converted to the equivalent dollars.

Facebook says users will be informed of the information that will be collected, how it will be used and how many points will the user earn from that particular study.

The first available survey according to Facebook is the well-being survey, the survey which takes about 15 minutes to completed give users 1000point which is equivalent to $5 and paid into users PayPal account.

How to Participate in Facebook Viewpoints Research Survey

  1. First of, download Facebook viewpoints research app on Android here, or iOS devices.
  2. Set up your account after the installations have been completed.
  3. You’ll then be invited to join “survey programs”, the completions of which earn you points for your account. And for every 1,000 points you accumulate, Facebook will send you $5 via your PayPal account.
  4. You can exchange these points for cash sent directly to your PayPal account. For now, it is not clear what the maximum you can earn from one survey is, or how long the average program will be.
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The app is only available too people in the US (18+) with a Facebook account for now and will be extended to other countries next year, the company says.

You can check out more about it here.

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