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Google Brings Shopping Ads to Nigeria



Google Shopping Ads

In a bid to support the growth of businesses in Nigeria, the tech giant Google has launched Shopping ads on Google Search to ease their online shopping experience.

Google Shopping ads will make it easier and quicker for online shoppers to find and purchase products. Online shoppers will now be presented with a range of product alternatives, giving them the opportunity to make informed decisions, via Shopping ads.

Google Shopping Ads
Google Shopping Ads

Consumers will be able to see more than just text ads as they search for products that they are interested in buying. Shopping ads show photos of the product, the title, price, the store name, reviews and more. These ads give shoppers a strong sense of the product they are buying before they click the ad.

The fast-growing youth population, expanding consumer power and increased smartphone penetration have strengthened online commerce in Nigeria.

Mobile plays a vital role in the Nigerian online advertising market with about 81% of internet traffic originating from mobile devices. Advertisers are constantly searching for suitable ad solutions to project brands and dominate the mobile market.

Google is continually developing new ways to help shoppers find the products that they want, find out where and how to purchase them and connect advertisers to shoppers at moments of shopping intent.

Google Shopping Ads
Google Shopping Ads

Online shopping has enabled a world of convenience. Whether consumers are looking for a new pair of shoes or accessories for their car, there are numerous online destinations where they can find and browse product options.

“We are excited to be launching Shopping ads in Nigeria over the next few weeks. Shopping ads include photos and prices to help consumers find the products they are looking for and enable advertisers to reach consumers who are looking to buy,”

Adim Isiakpona. Industry Manager, Google West Africa.

“We adopted Google Shopping ads because we understand that in today’s world, images resonate more strongly with people than text. Adding images to ads means people can quickly see if the product is what they are searching for and shorten the time they need to make a purchase decision. Since we’ve started using Shopping Ads we’ve seen solid and consistent results that show it’s working for our consumers and helping them get what they need rapidly and easily. We see Shopping ads as a key part of achieving our goal of reinventing the way people access products in this part of the world,”

Nnamdi Ekeh. CEO, Konga group.

Shopping ads currently is available in 94 countries and merchants can work with Comparison Shopping Services to advertise their products. One of the hardest challenges advertisers face when expanding internationally is preparing their Shopping ads for a new language.

There is support available for advertisers to list in multiple languages and for those who sell and ship products to multiple countries, Google will automatically display product prices in the local currency.

The goal is to enable a thriving retail ecosystem and Google believes that success should be mutual through partnerships. To that end, Google continues to partner with advertisers of all sizes, providing them with the tools, technology and scale they need to thrive in today’s digital shopping world.



How Business Owners Can Use Mobile Apps to Their Advantage



app development

The internet is one of the best innovations that permit business owners to offer efficient and exceptional services. Business owners can effectively target their audience properly with the use of the internet. They can also advertise and expand their products and services promptly. Majority of businesses rely on app development (mobile apps) to strengthen the internal affairs as well as communication with its potential customers.

How Business Users Can Use App Development to Their Advantage

Presently, the improving technology has provided another alternative (mobile apps) for business owners to benefit. Mobile app development offered by professional has helped a lot of businesses to have access to improved features from the internet.

Related: Untapped Businesses that move fast in Nigeria: Make more money doing business in Nigeria

Mobile apps have become popular among business owners. Apart from helping the developers to make more money when creating them, it also provides a secure means for business owners to communicate with their customers and to make sure they are updated with any latest information. App development also provides many benefits for business as listed below:

Real-time data

App development helps business owners to achieve real-time data like photos, numbers, signatures, GPS location and text. As a result of this, all the office tasks can be accomplished on time. Achieving real-time data enables business owners to make superior decisions for their business.

Ease in communicating

Most of the businesses use websites to communicate with their clients. Indeed, this method is reliable and efficient.  Also, mobile apps are more convenient because you will have access to share your personal business information anytime the needs arise with the use of your mobile phone.


Many online sites are mobile-based used to communicate with mobile users. Sadly, most times the loading time can be slow, and it can affect the credibility of your website. Using apps, it is easier to connect with users. Not to mention, mobile apps that are more user-friendly.

Quick means of buying for clients

Most clients usually purchase online due to work and other obligations at home. Potential buyers typically visit websites to check business products and services. This means of purchasing has become faster using mobile apps. When you install apps on your mobile phone, you can buy items more efficiently.

Improved profits

Websites are expensive to maintain, and it can affect your earnings. However, app development is not expensive and very simple to maintain. As a result of this, you can gain additional profits to make your business more reliable and reputable. Also, end-users will have easy access to your business information through media files, videos, catalogs, and other online services.

Related: 4 Reasons You Need Salesforce For Your Business

The mobile app also helps business owners to work offline. This will synchronize your background data automatically and store it on the devices. This will also help your clients to have an easy time accessing the app without connectivity. The data can also be cloud stored to avoid loss of data.


With all these benefits, business owners can develop their reputation and profits that will make their business grow. App development is the starting point of moving your business closer to your clients. To make this possible, you can employ many marketing strategies to promote the app. Mobile apps also help to develop a long-term relationship with your clients.

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4 Reasons You Need Salesforce For Your Business



4 Reasons You Need Salesforce For Your Business

Salesforce plays a significant role to help business perform better and get maximum opportunities to increase their business revenue. Looking at the statistics, we know how things have been changed for every business since Salesforce has been introduced to the world.

With an impressive performance in the last couple of years, Salesforce is constantly dominating the CRM market. Every other company in the world is using Salesforce CRM to organize their business data nicely and improve their customer support.

There are various CRM companies available in the market today that claim to provide all the features and functionalities that can help businesses to enhance their customer relationship but, people’s first choice is Salesforce. And, with such huge popularity Salesforce has become the world’s biggest CRM platform.

It is not going to stop here as it keeps on involving several new features to its offering to provide you the best. If you still feel Salesforce is not important for your business here we give you the 5 best reasons you need salesforce for your business.

Easy and Simple

Salesforce offers a complete 360-degree view of the customers’ details or preferences and helps businesses to make better decisions regarding the customers and close the sales deals faster.

It allows companies to manage all their precious data from one place and that makes their sales employees work way easier. This is the major reason more and more companies are adopting it.

Personalized Solutions

Business data is crucial for every company because it plays an extremely important role in providing customer support. If your sales employees get updated details of the existing customers in just a single click, that would be a great help for them as well as for the customer.

It not just saves your employees’ time but also helps them provide quick and relevant customer support. They can even provide personalized support to them while just having a look at their purchase or visit history.


Salesforce AppExchange is the world’s leading business app marketplace that can be accessed by the end users. The apps it has, are brilliantly customized for all the Salesforce platforms and to extend it to various departments or industries. It enables the users to download and install software apps from the third parties because it understands that different businesses have different requirements.

And, your business might need other applications in order to work smoothly, perform well and enhance your customer engagement. The Salesforce App Exchange Offers millions of apps to its users so that they can pick a perfect match for their business as per the service requirements. The business of all sizes can use it to increase their productivity and profit.

Improved Analytical Data and Reporting

One of the biggest advantages one can get from Salesforce is improved analytics data and reporting. With CRM, you can store all your business data in one place, it means you get more organized data and an ability to create automatic reports that ultimately maximizes your time.

Unorganized data may irritate you and waste a lot of your time but, an effective CRM gives you the freedom to use your valuable time to complete other important business tasks and make better business decisions by streamlining your data carefully. Besides improving your data analysis process and automate reporting, it makes sure your business processes run smoothly on all the platforms.


Salesforce can be highly beneficial for your business in many terms but, these 4 reasons are enough for you to understand how important salesforce is for your business.

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