Instagram Launches IGTV to Rival Popular Streaming Website Youtube

Facebook’s social network of photography Instagram at an event held in San Fran Fransisco revealed IGTV, a TV application linked to Instagram, offering possibilities of playing videos in vertical format and full-screen content of the social network itself.

Instagram Launches IGTV, A New TV Application

With this new app, Instagram seems to be ready to go head to head with popular streaming websites like YouTube, Vimeo etc. IGTV allows users to upload videos up to one hour, up from the initial one minute limit.

We all know streaming videos online requires a good internet speed and that is no exception for the newly launched IGTV. You can however test internet speed on your ISP and see if it good enough to stream the videos on IGTV.

If you ask me, 1Mbps will stream just fine.

Also, the launch of the new product was used to announce the social networks current figure. Instagram has reached a total of 1 billion users.

The new TV app is designed for use in Androids and iOS smartphones, which is why vertical videos have been used in full screen. In the meantime, IGTV will not serve ads, but Kevin Systrom, Instagram’s CEO explained that they would try to introduce a means to monetize the platform to pay off the creators of IGTV Videos for their hard work.

Instagram describes the TV app as a traditional TV, it starts playing as soon as you open the app and you don’t have to search to start streaming content from people you already follow on Instagram and others you might like based on your interests. You can also switch between “For You,” “Following,” “Popular” and “Continue Watching” tabs and also like, comment and send videos to friends in Direct.

The IGTV app is available for download in Google Playstore and iTunes. So, what do you think  of the new app?

Adewale Mudasiru
Adewale Mudasiru
Adewale Mudasiru is the founder and CEO of networked point.

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